Read how we worked on the Bitcoin: future or scam? course together with Štosuj — and what the partnership brought them.
Brief
Gen Z is genuinely interested in investing in crypto, Bitcoin included, but few people know how Bitcoin actually works or how to invest in it. So we joined forces with Štosuj and Bitcoinerka Zuzka and built the Bitcoin: future or scam? course inside the Nekrachni app.
We delivered
Results
In 4 days the course reached 644 active users in total, and it keeps growing as the app's user base grows. The joint campaign reached users in the tens of thousands, and the course keeps putting Štosuj in front of Gen Z.
Few people know how it actually works or how to invest in it. Gen Z in particular is quite interested in investing in crypto, Bitcoin included, so we joined forces with Štosuj and Bitcoinerka Zuzka. The result is a course in the Nekrachni app that over 130 users went through in its first four days. And the more users our app has, the higher that number climbs. Every single day.
A successful course is not just about polished copy — above all it has to answer what the target group is actually dealing with. We are in constant contact with our audience and have several research studies behind us, yet we still needed a deeper insight into how Gen Z sees Bitcoin. Our Youthboard helped with that. We asked a lot of questions.
We combined our findings with what Štosuj and Bitcoinerka Zuzka know — they have the data from the Bitcoin field. That gave us a clear picture of what the course should cover and what it should answer. We could start gathering the material and working through it together. The backbone of the course was born!
Luboš Kovařík, founder of Štosuj
The mission of our Štosuj project is to help educate people about Bitcoin, so reaching Generation Z matters too — young people should step into this new world on the right foot. I believe Štosuj will be a good guide for them, and we found a great fit here with the Nekrachni concept.
Luboš Kovařík, founder of Štosuj
Everything moved very briskly, from the first draft of the basic concept through preparing the individual lessons to the filming and the final edit. Bitcoinerka Zuzka and I took the content on ourselves so we could pass on our know-how effectively. So it was a good exercise and experience for us too, for our future educational plans.
Shooting day came quickly. Bitcoinerka Zuzka stepped in front of the camera. Action — and off we go! Filming took a few hours. Our colleagues in the editing room then took the footage in hand. They add subtitles, a few effects and a bit of fun. The result? Right here.
Once the course content is approved, we load it into the app. Then we test whether everything works — us and Štosuj alike. Last bugs squashed and we are ready to launch.
While work on the course was running at full speed, we were preparing the joint communication just as intensively. The goals were clear — bring existing app users into the course and attract new ones.
We built the communication on the findings from the initial research. We pick up on what Gen Z is dealing with and show the app as the place where they get the answers. The joint communication boosted Štosuj's visibility. The combined campaign reached users in the tens of thousands.
We publish the course on the agreed date. The communication runs alongside it — through social media and newsletters. In 4 days the course already has 644 active users in total. And it keeps growing as the number of our app's users rises.
Luboš Kovařík, founder of Štosuj
I am grateful that we managed to reach another target group and help with Bitcoin adoption here in Czechia. I am confident the Nekrachni concept will prove itself and the app will get to as many people as possible. For Štosuj it is also good PR and a testament that we care about educating people.
